Alex Paul and Drew Taggert’s duo, “The Chainsmokers” blew up on the scene in 2014 with their hit song, #Selfie, and have continued to top the charts ever since. The CHainsmokers are known for linking together EDM bangers with billboarding topping pop sounds. They walk the line between dancehall DJ’s and pop-stars, and are well established in both worlds. For this reason, songs like “Closer” and “Roses” ring through the corridors of school halls, gyms, rec centers, and clubs.
According to Taggert, their music has always been a reflection of their generation, specifically navigating the disorienting and confusing times. Typically their music is upbeat, poppy, and caters to a wide audience, which accounts for their success in the mainstream music market. As a result, The Chainsmokers have teamed up with Coldplay, Daya, and Halsey. This intermingling with established artists, as well as newcomers to the scene only heightened their popularity.
With this success comes the pressure of repeating it. The infamous sophomore slump has always been dreaded by musicians wanting to stay on top. The chainsmokers, however, could easily repeat what they’ve done in the past. But Paul and Taggert are taking a turn into darker territory.
Taggert stated their next project is somber. It’s a reflection of the frustration of our modern world. It’s no secret tensions are high these days. Whether politically, socially, or economically, there is a significant struggle. People are frustrated. Technology and the new ways we relay information and related to one another is a confusing gift, and a dreadful curse. This new wave of Chainsmoker music is supposed to reflect these emotions, and contemplate our current global situation.
“Sick boy”, the newest Chainsmokers single already embodies this turn. The track portrays the personal struggles of the duo, as well as their interpretation of our global struggle in our age of connectedness. In a somewhat unexpected way, the EDM tones and pop vocals are delving into philosophical and contemplative territory about our times.
“How many likes is my life worth?” is the question posed, which is the anxiety of our generation. These new tracks display a new depth for the Chainsmokers. With authenticity like this, Taggert and Paul are sure to strike a chord with the younger generation who was raised on instagram and snapchat.