How Guilherme Paulus Has Grown CVC To An International Brand

When Forbes Magazine listed Guilherme Paulus as one of the country’s richest men and a dollar billionaire at that it would mark the level of success the 68-year-old father of two had come to achieve.

He began his journey to this point approximately forty-four years ago when he founded CVC Brasil Operadora e Agencia de Viagens S.A. The company has grown to become one of the biggest tour operators in Brazil and the third across the globe. It has consistently handled more than three million clients over the last five years its numbers picking during the FIFA world cup and the summer Olympics held in the country in 2014 and 2016 respectively. The company began as a one-man operation who had a dream of one day taking over the industry and as time went by this goal has come to be realized.

Like Guilherme Paulus on Facebook

CVC Brasil Operadora e Agencia de Viagens S.A recently sold a 63 percent stake to Carlyle group who had heard of the company during an interview where Guilherme Paulus hinted at the possibility of taking the company public. The Carlyle group seeing an opportunity approached him and offered to become majority shareholders instead and help him grow his company even further. They offered him around 420 million dollars, and the deal was signed on in 2009. During this time focus within the tourism industry had turned to the upcoming sports events and for entrepreneurs and investors like Guilherme Paulus, this was an opportunity to grow their brands and generate revenues while at it. The numbers promising to pour into the country would require accommodation, and it only made sense for the GJP network another one of Guilherme Paulus’ companies to grow its footprint in the industry. He began a building spree of hotels near the country’s major airports in all categories ranging from five stars to ordinary ones. These were calculated moves as they would enable the group to tap into each and every possible client who would show up. This strategy has worked wonders and for a group that has assets worth more than half a billion dollars it says a lot about the shrewdness of Guilherme Paulus as an entrepreneur.

Read more: Guilherme Paulus is the entrepreneur of the year 2017 in services

Leave a Reply

Your email address will not be published. Required fields are marked *