She is known to be one of the most famous CEO of Crispin & Bogusky advertising agency. Lori has managed to conquer all the odds in the corporate scene which was formerly depicted as a man’s world. Her leadership skills started long ago when she was coaching her gymnastic team. Guiding the team, Ms. Senecal was able to learn how to communicate with people without judging them harshly which assisted her in the world of business. Being a coach in the team, she was a leader. Once you rule over people, you become a leader forever. Visit Crunchbase for more details.
According to Adage, her characters of being passionate and exemplary helped her in the business advertising world. She believes that in the advertising sector it is a win-win situation. For an advertising agency to make money, the clients must also have similar positive results in their sales. She recently spoke about these in 3% conference which aims at increasing the number of women in the executive corporate world. Every ad campaign Lori has set up has always exhibited success attracting large enterprises such as BMW and American Express. Her consistent efforts and motivational traits have made her earned a good reputation in the advertising sector. Check out Forbes to know more.
Furthermore, when she became the CEO of the Crispin & Bogusky advertising agency she transformed the company into a profitable enterprise. Her success is due to her compassion and zeal for excellence as well as her leadership qualities. She sped the process of setting up the ad campaigns. Her profile from McCann Erickson made the company to have hope in her where she transformed the company to be what it is today. Lori says sometimes she is forced to make callous decisions every single day. However, she is motivated by her parents and more so, her mentors.
One of the mentors who inspire her is Steve Jobs because of Apple. She loves technology progress since it plays a vital role in her advertising career. Lori Senecal studied at McGill University, and since then she has assisted large companies like Coca Cola, and Xbox to create effective advertising models. In addition, she has worked with McCann Erickson where she rose to the top office. To achieve this enormous success, Lori believes it is important for individuals to set the bar high for themselves and go out of their comfort zones striving to reach their targets. You can subscribe on her YouTube account.