Steve Lesnard: Innovation and Simplicity is Key

In the digital world that we live in today, Steve Lesnard talks about dynamic and strategic social and digital mediums that are changing the way of how people market the latest products. There are many great benefits regarding the manner yet it can be counterproductive if it is not leveraged in the proper way. Brands that are able to get quickly and directly through it tend to place the needs of their clients first when it comes to establishing their strategy. There will be clear benefits that will add true value to the lives of the clients after successful product introductions. Lesnard stated two primary principles that we should all absorb and understand in order to market our next product successfully.

The first principle that Steve Lesnard stated was to keep everything simple in order to make it memorable in the long run. What’s important is to get the storyline right rather than having a complex one that makes it forgettable. The best product introduction must be persuasive to the point where there are clear consumer benefits that outlines what is better and what is new. Doing this is not an easy task, it requires a team that works altogether and are focused on the most relevant and innovative features. For instance, the campaigns of the company Apple where they would focus on a simple benefit and in bringing a cutting-edge and new solution to customers. The strategy of the company has always been about convenience and simplicity particularly during the time where the industry was longing for technological advancements. Keeping it simple is key to expand and to grow your consumer base.

The second principle that Steve Lesnard stated was to bring the consumer experience that you would want to see in life in order to make it real. In short, once you are clear and concise about your storyline, you should be able to explain all elements that will be presented and the ways in which you can cut through. This is your time to outline the correct context and best features that you would want to be remembered for.

Academy of Art University: Restoring the Past for the Future

The school of industrial design has attracted car enthusiasts from all across the world seeking the opportunity to work with California’s biggest and most prestigious companies. Students who join the school for automotive restoration program are absolutely thrilled to be working on classic cars from major brands. The cars that end up being restored by the students in this program range from 1940’s Mercedes to 1960 Ferrari’s. The amazing opportunity to work on and restore gorgeous automobiles from all makes and models from the world over is something that many car fans only ever dream of. To be able to actually do it and even gain gorgeous photos for their portfolio is unreal.

Not many schools have such a large restoration program for older model vehicles. The classes offered in the auto restoration program include machining, woodworking, metal welding, upholstery, metal fabrication, and even electrical wiring. All are necessary skills to perform on the job restoring real automobiles for collectors, major companies, car shows, museums, etc. The classes offered also include having students learn digital drafting, which helps with 3D modeling skills that can be applied in today’s marketplace.

Academy of Art is home to currently working professionals in the artistic and design industries. The school has an open door policy, which means that they are always accepting new applicants, no matter their background. Whether they have an artistic lineage, have years of experience under their belt, or they are brand new to the industry they cherish, the academy always has a place for artists of all kinds. They have classes majoring in everything from advertising to fashion design. The students work with nothing but state-of-the-art equipment and alongside instructors who live and breathe their craft. This ensures that students are getting nothing but the best education during their stay in the San Francisco bay or online.

Find out more about Academy of Art University:

Shaq Returns To New Jersey To Build The Aspire

Over the past few years, National Basketball Association legend Shaquille O’Neal has been involved in quite a large number of industries. One of the most notable of these has been real estate, and he’s had quite a significant amount of success there. Now, O’Neal has announced that he’s partnered with the New Jersey-based Boraie Development for the development of The Aspire. Speaking about the project, Shaquille O’Neal noted that the development was something that he’s excited about because of the standards that the real estate development company are bringing to the project. It’s also been noted by O’Neal and others that the project is perfectly situated in the heart of New Brunswick and has access to a wide variety of amenities.

While a certain portion of these amenities is located within a few minutes walk from The Aspire, it’s also been noted that a significant number have been installed on the development itself. Some of the central attractions of the development, aside from the apartments themselves, include the likes of a State of the Art Fitness Center and Yoga Space, as well as an Indoor/Outdoor Residents Club. On top of this, Boraie Development has noted that the 238 unit building also includes a rooftop sundeck and garden, which has a significant amount of space for the residents. In terms of amenities located close to The Aspire, it’s been noted that the Robert Wood Johnson Hospital System and Children’s Cancer Institute are adjacent to the building. Furthermore, the central location means that it’s close to the New Brunswick Train Station and a large number of restaurants, shopping centers and more.

Boraie Development has been behind a significant amount of buildings across the country, with The Aspire only being one of the most recent. Since being founded, the company has focused on providing high-quality customer service to each of its clients. On top of this, Boraie Development has continually ensured that they work with some of the strongest financial institutions in the area to ensure that funding is secured and there aren’t any issues in that regard. Furthermore, they’ve also ensured that they only hire high-quality architects and contractors. This is to ensure that each of their buildings are designed and built to the highest standards possible. Aside from this, it also ensures that the construction of each of their properties not only meets high standards, but this construction is done to reasonable deadlines with a minimal amount of hiccups.

Find out more about Boraie:

How Gino Pozzo Explains the Expectations of Being A Watford Fan

Gino Pozzo is a phenomenal individual who has earned an exceptional reputation due to the input he made in various football clubs. For instance, he helped most of them to improve their scores and thus to lead to the higher spots in their home countries. Currently, he owns Watford Football club whose home ground is in England.

His childhood

The entrepreneur was born in Italy where he developed his passion for football at an early age. Since his mother was a relative to the Udinese football club’s president, Gino Pozzo remained loyal to the football club. Thus, he earned a good reputation while working with the club.

His transition to the USA

While at only 18 years old, Gino Pozzo relocated to the United States of America where he did his master’s degree from the prestigious Harvard University. Later, the investor married a Catalan and moved to Spain. During the entire 20 years, he resided in Barcelona and then to London with his family so that he could focus on the daily operations in his investments.

The legacy of his family

The entrepreneur’s family is famous globally due to their overwhelming passion for music. Moreover, their involvement in the sport commenced when his father became part of the club’s ownership committee. In 1986, the business mogul purchased the club and used the profits from his family business to improve the activities at the club.

During the acquisition period, the Pozzo family was widely involved in the woodworking industry and later conducted an electrical appliances investment in Spain. Recently, the family performed financial mergers activity that enabled them to gain international recognition. Thus, it allowed the Udinese Club to improve its operations and performances due to good leadership. Due to good focusing of the club matters, the management is committed to enhancing excellent results at the club.

How Rick Cofer fights for the welfare of the Austin community

The use of single-use plastic bag is a menace in many parts of the world because of their negative impact on the environment. Various countries have banned the use of these bags, and others continue imposing stringent laws against them. However, as much as many countries support the ban, the residents of Austin got the shock of the year 2018 after the Texas Supreme Court overturned the decision of banning the use of plastic bags. Among the people at the battlefront in the ban is Rick Cofer, the founder of the plastic bag ban movement in Austin.

Having worked with the county’s Solid Waste Advisory Commission, Rick understands the negative impacts of the plastic bags to Mother Nature better. He had previously urged the retailers to stop serving the customers with the single-use plastic bags. Retail traders are the main contributors as far as the spreading of these bags is concerned. The Travis County criminal defense lawyer understands the legal part of plastic bags usage. Besides, Rick Cofer Law understands all the hazards of the plastic usage to the environment because he is an Austin Parks and Recreation and the Pease Park Conservancy board member.

According to Rick Cofer, the Supreme Court’s ruling on overturning the ban against plastic bags usage in the summer of 2018 poured cold water on the fire lit on April 19, 2007. He noted that the ruling was against the wish of the majority of Austin residents that wanted the plastic bags out of the stores. The residents previously spoke through a survey conducted at the beginning of the summer of 2018 by The Austin Business Journal. Seventy-two percent of the interviewees supported the ban, and the remaining 22% wanted the use of plastic bags to continue.

Apart from supporting the plastic ban and his work on the bench, Rick Cofer takes part in various philanthropic activities including the KIND, knowledge, inclusion, nurture, and dedication Clinics. The organisation located in San Antonio and Austin supports the patients from all races by providing them with low cost or free treatment services. Rick Cofer is a board member of Texas Health Action and Kind Clinic with a primary objective of making the lives of Austin residents better.

Rick organised the Show Us Your Fantasy Ball that raised funds for the Kind organisation that took place in LINE Hotel, Austin on October 27, 2018. The event’s agenda was to show the community that Kind is about the inclusion and acceptance of sexual preferences. By extension, people should freely talk about sex making it easier to treat sexually related diseases that many people feel shy to address. The proceedings of the highly publicized event benefited the Kind Clinic organisation to support its services to the Austin community. To know more about Rick Cofer visit

Heather Parry: The Industry’s Music Film Guru

When asked about entertainment executive Heather Parry, Sean “Diddy” Combs beamed, “She is brilliant, driven and hungry to do big things.” And he’s not alone in his praise. A laser-focused workaholic, movie producer Parry is known in the industry for consistently surpassing expectations.

Heather Parry

Heather Parry: Early Career

Heather Parry launched her entertainment career at MTV News. During a 12-year tenure at the network, she climbed the ranks to west coast bureau chief. In 2005, she made a vertical career leap to Happy Madison Productions as head of film. While there, Parry produced fan favorites like “The House Bunny” and “Just Go with It.”

Heather Parry: The Happy Madison Years

Parry helped Happy Madison profit until 2015 when Live Nation Entertainment poached her to run its new film and entertainment division. At the time, industry outlets commented that Parry’s ascent to Live Nation happened without much fanfare.

But the Pennsylvania-native quickly proved that a lack of pomp doesn’t amount to a lack of productivity.

Under her leadership, in just three short years, Parry produced memorable films including “Gaga: Five Foot Two” and the Sean Combs’s vehicle “Can’t Stop Won’t Stop: A Bad Boy Story.” She also worked closely with Colin Hanks on “Eagles of Death Metal: Nos Amis,” a moving documentary that catches up with the band after its 2015 tragedy.

Heather Parry: “A Star is Born”

Recently, Parry served as executive producer on the award-winning 2018 remake of “A Star is Born.” After hearing about the project, she immediately tracked down Bradley Cooper’s agent Dave Bugliari — who was skiing at the time — and explained how Live Nation could provide unrivaled promotional opportunities. Ultimately, Team Cooper agreed, and the partnership fueled the film to box office glory.

Parry is an experienced industry player who regularly turns notional dreams into reality. She’s an expert at leveraging long-fostered connections to create synergistic alliances that maximize exposure and expand global audiences.

The fulfilling career of Dr. Sameer jejurikar

Dr. Sameer jejurikar is among the most successful plastic surgeon residing in the Dallas area. Working with Dallas Plastic Surgery Institute, Sameer jejurikar provides services to clients that include adjustments to the face, breast and overall body by use of cosmetics. Dr. Sameer is also a member of the international multisociety gluteal fat grafting task force.

In the organization, alongside other doctors, Sameer researches on ways to avoid side effects brought about by the surgeries. Due to his much dedication and hard work, Sameer jejurikar is highly appreciated by both his colleagues and clients.

Dr. Sameer was raised in Minnesota where he attended a medical school in the Michigan University — following that he went to New York where he proceeded with his medicinal studies at Manhattan hospital. It was at this stage where he developed his interests for cosmetic surgery. Sammer has always wanted to be a surgeon since childhood.

He loved performing tasks with his hands and enjoyed science classes. His academic achievements paid off when he got admission to the University of Michigan. Sameer jejurikar had the opportunity to work with the best surgeons at the Dallas plastic surgery institute where he got massive skills and experience.

Dr. Sameer’s typical day includes heavily on performing surgeries and meeting with patients who want to follow up after surgeries. He added that he enjoys the opportunity of changing how someone and giving them their desired appearances an attribute which makes him feel very productive when he performs surgery.

Dr. Sameer considers the aspect of meeting a client or delivering a successful operation to a patient which ends up making the person happier as a fulfillment of his ideas.

Sameer jejurikar is also excited about nonsurgical procedures such as Botox and fillers since they take minimal time in the operating room.

Will Volume Growth Continue Aiding Herbalife (HLF) in 2019?

 Herbalife Nutrition is a marketing cooperation that deals globally. The company was founded back in 1980 by Mark Hughes. The company aims to develop and introduce such supplements in the markets that would help to manage weight.

Herbalife is selling more than 68.7% of products in the market annually. The company is extremely famous for their weight management programs and dietary items. They are able to make their own reputation globally. However, there is some negative influence on their currency as well.

The chart of the growth of the company shows how the company has been able to stand out. The company faced a steady growth. It’s noted that in the later third part, the volume points seems to be increased to almost 15% which means almost 1,506.9 million. This incline is the second highest which is scored by the company in the same year.

The company has boasted their portfolio to the next level by including certain items. They have introduced a relatively different concept of nutrition, management of weight, providing targeted nutrition, sports and other products that are required for fitness and health. The company has been able to make a good reputation that shows that their old customers are satisfied and it draws the attention of newbies as well. The company has been successful at introducing 58 different products in 51 different states.


The company is based on the satisfaction level of its customers, and that’sof the main reasons why Herbalife has been able to grow worldwide. The company sells their products directly to different distributors, consultants and the sale representatives who are able to provide their products to different customers.

The company has earned a renowned status because of their strategy of direct sales. There are three main advantages which such direct sales provide to the company. Herbalife is a brand that has been working from past 40 years. They have been selling their products directly to the people and distributors. This strategy helps to develop a recognized name of the company. The company has direct linkages with the distributors and direct sellers from all around the world that has helped to develop healthy long term relationships. The company has a very lineate policy towards their workers. The company provides flexibility in this regard. The individual working sets the timings of the work. It’s dependent on them that how they want to work whether as a part-time job or as a full-fledged work. The company has healthy personal relationships with the distributors and their customers directly which helped them grow.



Vijay Eswaran Journey to Becoming a Prominent Entrepreneur

Born in 1960 in Penang, Vijay Eswaran is one of the founding partners of QI Group of Companies. He holds the position of the Executive Chairman of the company. He is a disruptive entrepreneur, an author, philanthropists, and an international business speaker. He is a holder of a degree in Economics, which he funded by working various part-time jobs. Apart from his role in QI Groups, he also serves at Quest International University as the chairman of the university council.

Vijay Eswaran latest publication is Two Minutes From Abyss which was released in 2016. He has received various honors and awards such as the Malaysian Business Awards, the International Leader in Global Business Strategies, to mention few. Because of his passion for engaging in philanthropy, he founded the Vijayaratnam Foundation and RHYTHM Foundation that are engaged in numerous projects that support education, youth development and women empowerment in various parts of the world. His was recognized as Hero of Philanthropy in 2011 by Forbes Asia

When Vijay Eswaran first began his journey in entrepreneurship, he faced many challenges because he had insufficient funds and had no connections whatsoever. Further, the economy of Asia at this time was in crisis and he had doubts of succeeding under such circumstances. Later, the met people who were willing to partner and overcome the challenges to build a thriving business. Even to this day, the challenges are still there but he has developed a positive outlook on them because they signify that he is making progress.

He is excited about the new trend of disruption and was able to create QI Group out of it. Together with other founders, they believed that they could grow it into an international business and since then, they have taken network marketing to great levels. Vijay Eswaran believes that his past experiences as a cab driver, security, and others, were a learning phase that helped him to become a successful entrepreneur

A Look at Jeunesse Global By Randy and Wendy

Randy and Wendy launched Jeunesse Global in September 2009. Since then, the company has manufactured a wide range of youth enhancement products. Instead of going for the local market, they decided to conquer the world by launching a direct selling reward program. Today, the company has a presence in almost every corner of the world, and shoppers can buy online. Here is a look at some of their products.




One of the most advanced products from Jeunesse Global, FINITI set, is designed to provide rejuvenation to an aging body. It supports the functions of various body systems through the supply of different essential nutrients. Because of this supply, you are likely to look and feel younger. The best part is that you do not have to go through too many difficult processes to achieve this.


AM & PM Essentials


If you are looking for dietary supplements that support your well-being, you should look no further than AM & PM Essentials. Jeunesse Global designed these products based on the morning and nighttime needs of your body. It is through the understanding that the quality of life requires a balanced approach that the product came to existence. Today, it is one of the most purchased items on their website.


Naära Beauty Drink


When people talk about skincare, they only think about products that are applied externally. However, things are entirely different when you use the Naära Beauty Drink from Jeunesse Global. First, you will be drinking it, and second, it works faster than most externally applied products. The secret is in using special ingredients to replenish the skin by replacing its lost properties.


If you visit the Jeunesse Global website, you will notice that there are many other beauty products that you can purchase. You do not have to keep that old look when you can get your youthful appeal back. You only need to identify the products that can solve your problem. The fact that their products are available globally through a unique direct selling program makes things even better for every buyer.