In the digital world that we live in today, Steve Lesnard talks about dynamic and strategic social and digital mediums that are changing the way of how people market the latest products. There are many great benefits regarding the manner yet it can be counterproductive if it is not leveraged in the proper way. Brands that are able to get quickly and directly through it tend to place the needs of their clients first when it comes to establishing their strategy. There will be clear benefits that will add true value to the lives of the clients after successful product introductions. Lesnard stated two primary principles that we should all absorb and understand in order to market our next product successfully.
The first principle that Steve Lesnard stated was to keep everything simple in order to make it memorable in the long run. What’s important is to get the storyline right rather than having a complex one that makes it forgettable. The best product introduction must be persuasive to the point where there are clear consumer benefits that outlines what is better and what is new. Doing this is not an easy task, it requires a team that works altogether and are focused on the most relevant and innovative features. For instance, the campaigns of the company Apple where they would focus on a simple benefit and in bringing a cutting-edge and new solution to customers. The strategy of the company has always been about convenience and simplicity particularly during the time where the industry was longing for technological advancements. Keeping it simple is key to expand and to grow your consumer base.
The second principle that Steve Lesnard stated was to bring the consumer experience that you would want to see in life in order to make it real. In short, once you are clear and concise about your storyline, you should be able to explain all elements that will be presented and the ways in which you can cut through. This is your time to outline the correct context and best features that you would want to be remembered for.